With the advancement of globalization and the development of the Internet, cross-regional and cross-cultural industrial exchanges and cooperation have become the development trend of the international agricultural market in the new era. Guangdong Province actively plans to connect with RCEP in the agricultural sector. From January to August 2023, the total import and export value was 238.91 billion yuan, up 14.1% year on year, while the national growth rate was 9.9% during the same period, accounting for 15.2% of the total import and export value of agricultural products in the country during the same period.
As the only provincial agricultural opening-up and cooperation pilot zone in western Guangdong, Mazhang District of Zhanjiang City has become an important flower and seedling production base and trading center in the south after nearly 30 years of deep cultivation in the flower industry. It now has a variety of flower species such as Dracaena sanderiana, Hymenopteris dichotoma, and Dragon's Blood Iron. From planting, processing and modeling, to market services, exporting overseas, and industrialization promotion, it is no longer limited to the development of a single variety. The development of the Dracaena sanderiana industry in Mazhang District has transformed into creating a supply chain for woven art products of Dracaena sanderiana.
At present, the market share of Dracaena sanderiana in Mazhang is 70%. It has developed into a processing and export base for Dracaena sanderiana, with leading planting and processing technology in the industry, and is one of the major export industries for agricultural products in Zhanjiang City. According to the data from the Agriculture, Rural Affairs and Water Affairs Bureau of Mazhang District, the flower planting area in Mazhang District is 32,000 mu, with an annual output of 270 million potted flowers. The products are exported to the United States, Japan, the Netherlands and other countries and regions, generating an annual foreign exchange of 14 million US dollars.
Actively seize the opportunities of RCEP to promote the large-scale, branding and standardization of Mazhang flowers
In order to further implement the strategy of rural revitalization, achieve high-quality trade development, and promote the implementation of the "12221" agricultural product market system, Mazhang District actively seized the opportunity of RCEP and led the "going global" of Mazhang agricultural products. In recent years, Dracaena sanderiana and other featured flowers have been exported to Asia, America, Australia, Eastern Europe and other places in large quantities, with a total of 278 batches and a value of 69.7999 million yuan. The export volume has increased year on year, and the coverage of export destinations has significantly expanded.
Mazhang will focus on giving play to the advantages of the agricultural opening-up and cooperation pilot zone, build an open agricultural economic highland, do a good job in both domestic and international markets, and actively polish the international brand of Dracaena sanderiana in Mazhang. Relying on the sound agricultural support service system, Mazhang strengthens the support for enterprises' technology and other information and services; Give full play to the cooperation advantages with Guangdong Ocean University, South Asia Tropical Crops Research Institute and other local institutions to help with agricultural seedlings, research and development and other innovative breakthroughs; Establish a green channel for bank-enterprise financing services, promote the scale, branding, and standardization of agriculture, shape agricultural brands with core competitiveness, and create an open agricultural economic highland.
In the future, the Mazhang Agricultural Foreign Cooperation and Exchange Experimental Zone will continue to deepen and strengthen the brand building of Dracaena sanderiana, achieve the "two hands grasp and two hands hard" in domestic and foreign markets through export reverse promotion and development of domestic high-end market, promote the high-quality development of the "100 million project" agricultural field, and actively promote the modernization, digitalization and intelligence of agriculture with the characteristic advantage of agriculture as the leading factor, strive to shape the agricultural brand with core competitiveness, and create an open agricultural economic highland.
